Hey, I’m Hiba B.
Brand operator, turning researcher.
At P&G Morocco, I ran brand operations for 18 brands. Now, as an MA student in Communication and Digital Media, I study how people make sense of brands and messages, and how we can tell whether communication actually works.
Action in Motion
Two CSR campaigns I ran at P&G Morocco, written up as case studies. More projects and writing follow in early 2027.